I live by the words
"Underpromise and Overdeliver!" So I like to be conservative and safe with my estimates and then overshoot as much as possible.
Now here is a little math involved. But don't worry, it's nothing scary or complicated. Just bear with me for a minute.
Let me ask you a quick question. Do you personally believe that out of your ENTIRE following, 1% of the people are true fans of what you do? Not 10%, not 25%, just a tiny 1%?
Because I TRULY believe so!
If you became a fitness influencer, you have inspired people. Some more than others! But I'm confident that 1% of your total followers actually care and look up to you and want to be guided by you. So in our case we will use 1% in our magic formula.
Now let's look at the TOP influencers in the space. What we have found is that if they have a 1-time program, they usually charge around 20-80$ per each program.
Let's use 30$ as the safe middle ground.
If you have a 100k followers, and you manage to sell your program to 1% of your followers (1,000 people), you can earn a massive (1,000 * $30) $30,000 dollars!
Now here is where the fun begins. What if you have 1 million followers. All of a sudden you've made (10,000 * $30) $300,000 from 1 program that you're selling.
What if you have 2.5 million followers now it's (25000 * $30) $750,000!
But wait, we are just getting started! The Top fitness influencers are smart about it. Up to this point, we have been talking about a one-time payment.
But what if you could get these people to join your community and stay in there for months to come?
What if you could charge 30$ not one time, but for EVERY WEEK of a 16-WEEK CHALLENGE?
Then all of a sudden:
- If you have a 100k followers, you can make (1,000 people * $30 program * 16 weeks) 480,000$!
- If you have 1 million followers, you can make (10,000 people * $30 program * 16 weeks) 4,800,000$!
- If you have 2.5 million followers, you can make (25,000 * $30 program * 16 weeks) 12,000,000$!
And that's the game!
Now you may be hesitant and say that I'm being unrealistic. All I can say is that the TOP influencers are doing that and succeeding. So what's stopping you...?
Maybe you've tried even selling something in the past and failed. I'm about to tell you that IT WASN'T YOUR FAULT! The most common problem we see is that fitness influencers are missing THE KEY PIECE OF THE PUZZLE!
They have the product ready, they sometimes even have the proper systems in place. But they keep making a TERRIBLE MISTAKE...
BEFORE TRYING TO SELL SOMETHING, THEY DO NOT POSITION THEMSELVES AS AN INSPIRATION AND A TRUE EXPERT THAT CAN HELP PEOPLE REACH THEIR OWN GOALS!!!
They provide entertainment, maybe they post tons of bikini pics or just mirror pictures. And that's great for affiliate sales. But that's not where the gold is. You will not transform the life of a person with merch ONLY...
What do your followers ultimately see if you do that? They see that you were able to attain the results for yourself and yourself only.
For them to see you as an EXPERT you have to show people that you know how to get THEM results. Not yourself. THEM!
And until the point you do that, you will STRUGGLE TO GET PEOPLE TO JOIN YOU!
For that to happen you must know what systems to use to communicate with your followers, what proper conversion mechanisms to implement, how to structure your e-mail sequences, how to properly retarget these people using paid media, how to create funnels that inspire and what content to create.
If it sounds like a lot, it is! But luckily that's what we specialise in and I WILL PERSONALLY HOLD YOUR HAND EVERY STEP OF THE WAY so that you can MAKE YOUR DREAMS A REALITY and TRANSFORM THE LIVES OF THOUSANDS OF PEOPLE.
THAT'S MY GUARANTEE TO YOU!